Creating marketing material with a clear brand identity helps to build recognition and trust. In the example shown below, repeating design elements and colours coordinate the look and message between Amanda’s website, Facebook and Instagram pages. The result is a streamlined marketing approach to bring customers to her door.
Posters, flyers and other promotional content
Publicity material is designed to be sympathetic with the subject matter in hand. Images and words convey the message within a clean and elegant format. Care is taken to use readable scripts where it matters – and playful, attractive fonts where they add interest, such as the ‘Natural Born Storytellers’ title, which has now become part of its brand and is used on every poster.
To see more of Celia Coyne’s photography – take a look in her gallery.